10 November 2020
CEO activism is an executive’s act of publicly weighing in on a matter of current social or political debate that is largely unrelated to the company’s core business. Historically, it was rare for corporate leaders to take a public stand on issues of public concern, but since the mid-2010s, CEO activism has gained momentum, and recent evidence suggests it is developing into a global movement.
CEO activism is a controversial practice.
When a CEO takes a stand about a public concern, this can trigger both favorable and disapproving reactions among the public.
Speaker: Georg Wernicke, HEC Paris Assistant Professor in Strategy and Business Policy.
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