12 May 2020
The current situation prompts decision-makers to take most of their decisions in the face of increasing uncertainty. Most managers will react by asking for more facts, more precise data, hoping that more information will enable them to take the “winning” decision.
Unfortunately, gathering precise data is different from creating actual intelligence. First of all, numerical precision can induce a false sense of certainty, which is inherently dangerous in an uncertain world. Secondly, data itself can be interpreted in different ways, and open the road to potential biases.
Speaker: Anne-Sophie Chaxel, HEC Paris Associate Professor of Marketing.
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