Design Thinking and Evaluating Commercial Viability

It is becoming increasingly recognized that innovations that succeed follow a systemic, human-centered process of need identification, hypothesis generation, testing, learning, and iteration. This masterclass will introduce key design thinking principles that are not only a toolbox for stimulating creativity but also a methodology for solving problems. This process involves applying the concepts of design thinking and hypothesis-driven innovation to real-world needs and challenges, with a focus on understanding the need deeply by engaging in meaningful, empathetic interactions with users, creating and testing prototypes, and building and iterating key aspects of your business case. Participants will walk away with a toolkit of frameworks and exercises for generating ideas, refining the direction of an idea, testing, and evaluating the viability of the idea.
 

Dr. Seungah Sarah Lee  Assistant Professor at HEC Paris in Qatar Her research broadly explores how nation-states and organizations negotiate the changing demands of a globalized world and adapt models for sustainable development to foster (social) entrepreneurship and innovation in their local contexts. Her most recent projects include studies on how semi-government organizations foster local entrepreneurship and innovation and the ways that accelerators appropriate and adapt global entrepreneurial narratives to cultivate an entrepreneurial culture among youth in the Arab Gulf. She received her PhD from Stanford University. Prior to academia, Dr. Lee worked in the Middle East, leading organizational strategy, program design, and impact evaluation for newly established education nonprofits and providing policy research and advisory services.

Join us - either in-person or virtually - at HEC Paris in Qatar for an insightful masterclass that could reshape your approach to innovation. 

Toward the end of the session, our Recruitment team will answer all your questions.

Date: 11th September 2024 ( Wednesday)

Time: 18:00 - 20:00 (Doha Time)

Location: HEC Paris in Qatar, Msherieb Downtown, 1st floor

Upon registration, you will receive an email confirmation of your attendance with a link to join the session.

Contact Us
Please feel free to contact us for any further information:
Email: qatar-events@hec.fr | Phone: +974 4141 3200 | Web: qatar.exed.hec.edu
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